For those of you still confused about social media, and I know there are many of you, who are, Howard suggests that you think of social media like a cocktail party.
You have to ENGAGE your audience, but you must first listen to the conversation. One of the many questions he’ll answer in his panel is, “How often should I contribute”.  
He suggests you have to find the right balance – too much (you’re annoying) too little (and you really don’t matter) – my words.-----(video enclosed)